"A household residing in the northern part of London is looking for an extraordinary and skilled tutor to assist their most junior child on his early path to growing into an British gentleman."
Upon seeing this listing, you might naturally skip the phrase "beginning" as just a turn of phrase.
But, it may be the most important part of this unique position posting, as it aims to recruit a mentor for a 12-month-old.
Hundreds of responses have now been received since the anonymous family published their call for the £180,000 per year tutor, who has to be "someone very special".
Over the last few weeks, the post has gained notice throughout the media, with numerous questioning why?
Forward-Thinking Method
Adam Caller, chief executive of a global tutoring firm, which is assisting the family in their quest, said that despite first doubt, he viewed the idea "visionary", and "progressive".
When he spoke with the family, he mentioned they understood the unusual character of their request, and how young their son is.
However, they stated that they "didn't want to wait any longer" to hire a tutor, as they had waited until their older child was five, and by that stage "cultural bias had already set in".
But what did the family mean by "cultural predisposition"?
It's "all-encompassing", Adam replied. "The way you eat, the way you speak".
He stated the elder child had adopted "extremely delicate, unspoken signals" from the family, and had taken on their cultural ways. The family explained to Adam they did not want history to repeat itself with their infant.
The plan: To hire a English tutor, who should speak with standard English accent, to shape the baby from the very start.
Osmotic Learning
"A great deal of the learning at the beginning here is somewhat absorbed naturally," explained the expert.
It's through this subtle influence that the family are hoping the child will acquire the British traits they want to impart.
The consultant explained the tutor needed to be an individual who studied at "prestigious academies – comparable categories of schools as the family plan to send their son to".
"The educator must be the right kind of person, they'll be performing things they don't even know they're doing, simply by nature," he said.
Expense Not a Factor
The family told him the selected educator should ideally also have familiarity of or interest in riding, winter sports, the arts and music so as to inspire the child in a wide range of interests.
More than that though, he stated the family desired the tutor to enrol the child on a range of courses so the child would be "horseback riding and learning an tool by the time they are around three years old".
In the family's perspective, guiding their son grow into a "British gentleman" will lead to success and provide access.
"For all the pros and cons of that, because it's undoubtedly a class statement," he notes.
But, in spite of all this tutelage in "English culture", could the child absorb alleged cultural bias from the multicultural family he is raised by regardless?
"Certainly", replied the CEO. "The parents realize this may not work, but they've just taken the attitude of, 'we should try and we should start as quickly as we can', because the price of it is not a concern," he explained.
Idealistic and Unrealistic
There are some in the tutoring industry who share those reservations.
Another CEO, chief executive of Blue Education, who supplies personal educators, commented that "the development of becoming bicultural, or in fact, forming one's identity, is something that must be grown into, not designed."
He noted that he had relocated from the Far East to the UK at the age of childhood, and had been raised experiencing and living two backgrounds. He progressed to learn at Cambridge University.
"The notion that one individual can serve as a representation of Britishness, someone who can somehow transfer the attributes of a British gentleman upon a infant child, appears naive and unrealistic," he stated.
"In my experience, employing a distinctly English tutor from babyhood will not automatically create the result they hope for.
"I wasn't provided with such a tutor, and however I have been privileged enough to enjoy many of the situations they aspire for their son."
He continued: "The fact is, self-identity can not be imposed from the outside; it must be selected, and it must originate internally."
Purchasing UK Culture
Of course, UK identity is something the CEO believes can be instructed – and marketed.
"I think the fact that the world regards us in this respect is something that we should be cherishing|valuing|appreciating
